Objective
For the Kombucha company Rebel Kombucha, redesign a new kombucha logo and target branding for the company.
Process
Killer Kombucha was an impactful project for me! It was the first time we got to work with actual clients, who were looking for something that was both fun and meaningful. The following is a design package for Killer Kombucha made for Rebel Kombucha in London, Ontario. The overall feel and look of the package is edgy, fun, playful, and truly embodies the vibe of killer plants. Each label features a unique design showcasing a killer plant holding the fruits used in the kombucha flavoring! I really love how the design is clean and distinctive, and it’s great that the fruits didn’t have to be the main component. The mutated plant is what really draws your eyes to the label and advertisement, and then you notice it’s holding the fruit, which adds a fun twist!
Medium/ Tools Used
Adobe Illustrator, photoshop, Procreate
rhubarb, Vanilla, Hawthorn berry label
Raspberry, Lime, Hibiscus label
